New child-friendly format for live broadcasts of Bundesliga soccer games in Germany and Austria, which was developed by Sky in cooperation with the DFL specifically for children and young people and which was implemented for the first time at the top game Borussia Dortmund – Bayern Munich in October 2022. In addition to the usual live broadcast, the completely independent live production is presented with child-friendly graphic design and children and young people also act as presenters, interviewers and co-commentators – accompanied by experienced professionals.
Design and development of child-friendly live sport graphics and Augmented Reality graphics
Technical equipment and operating graphics live on site at the stadium
